Audit
Review the existing content, audience, decision context and any tender or procurement requirements.
Company Profile + Proposal Design / South Africa
Business documents that make the company easier to understand and trust.
SABD structures and designs company profiles, proposals, tenders and capability documents so decision-makers can find the important information quickly and the business presents itself consistently.
Discuss the requirement ↗The reason for the work
Important documents carry the brand into real decisions
Company profiles and proposals are often created under pressure and gradually become long, repetitive or visually inconsistent. The job is not to decorate the pages. It is to organise the story, establish hierarchy and make the evidence easier to evaluate.
SABD approaches the work as a connected business problem. The exact scope can stay narrow or extend into the identity, website, communication and systems that need to carry the same direction.
Typical scope
What the work can include.
The final scope is agreed around the actual business requirement rather than forcing every project into the same package.
- Company profiles and capability statements
- Business proposals and tender documents
- Content hierarchy and page flow
- Copy refinement and message structure
- Infographics, diagrams and data presentation
- Reusable document templates
- Print and interactive PDF preparation
- Brand-consistent rollout
What this should improve
- A clearer business story
- More professional tender and sales material
- Faster access to key proof and capability information
- Reusable formats that reduce repeated design work
Process
A clear route from problem to working system.
Enough structure to keep the work moving, without creating process for its own sake.
Structure
Organise the information around what the reader needs to understand and verify.
Design
Build a clear visual hierarchy that supports the content and uses the brand consistently.
Template
Where useful, turn the final system into reusable formats for future proposals and updates.
Start with the issue in front of you.
You do not need to know the final scope yet. Share the context, what is not working and what needs to change.
Start a conversation ↗