Review
Understand the existing brand, strategic direction, competitive space and practical applications.
Brand Identity Design / South Africa
A visual identity that is distinctive, usable and built to last.
SABD creates identity systems that help businesses look consistent and recognisable across websites, documents, campaigns, presentations, social content and everyday communication.
Discuss the requirement ↗The reason for the work
More than a new logo
A logo can identify the business, but it cannot carry every communication on its own. A useful identity creates a broader visual language so different teams and suppliers can produce work that still feels like the same brand.
SABD approaches the work as a connected business problem. The exact scope can stay narrow or extend into the identity, website, communication and systems that need to carry the same direction.
Typical scope
What the work can include.
The final scope is agreed around the actual business requirement rather than forcing every project into the same package.
- Logo and supporting mark systems
- Typography and colour systems
- Graphic language and layout principles
- Image and illustration direction
- Iconography and supporting assets
- Brand application examples
- Brand guidelines and asset organisation
- Rollout across priority touchpoints
What this should improve
- Stronger recognition
- More consistent communication
- A system that works across different formats
- Clearer guidance for internal teams and suppliers
Process
A clear route from problem to working system.
Enough structure to keep the work moving, without creating process for its own sake.
Explore
Develop visual territories that express the positioning without relying on generic category conventions.
Build
Create the identity system and test it across real applications, not isolated logo mockups.
Enable
Package the rules, files and templates so the identity can be used properly after launch.
Start with the issue in front of you.
You do not need to know the final scope yet. Share the context, what is not working and what needs to change.
Start a conversation ↗